Combatting Misinformation with Science Up First

Working Together Against Sexual and Reproductive Health Misinformation

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PWHR has partnered with Science Up First, a science communication initiative led by the Canadian Association of Science Centres (CASC), to combat sexual and reproductive health misinformation through evidence-based social media content.

WHAT ARE WE DOING?

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In collaboration with experts from across Canada, including researchers, healthcare providers, community organizations, and advocates with lived experience, PWHR has identified key myths and misinformation that negatively affect sexual and reproductive health.

The PWHR and Science Up First teams work together to create myth-busting social media content. Each post is reviewed by a subject-matter expert to ensure accuracy and credibility.

To date, we have addressed a wide range of topics, including contraceptive effectiveness, pain during sex, the safety of acetaminophen use during pregnancy, the safety of medical abortion, and hormone testing during perimenopause and menopause.

Explore our posts below. Click each one to see the full post.

Our Impact from March 2025 – April 2026

150,000 +

social media users reached

9

evidence-based social media posts created

Here’s what people are saying:

“Thank you for platforming credible experts”

on our Tylenol and pregnancy post

“Yesss say it louder!”

on our hormone balancing postCompany Name

“Such a useful post.”

on our cycle tracking post Company Name

“Great post!!”

on our perimenopause and menopause hormone testing postCompany Name

Our Supporters

PWHR gratefully acknowledges our partnership with CASC and the financial contribution from the Government of Canada. The views expressed herein do not necessarily represent the views of Health Canada.

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